John Jacobs Blogs

  Indian consumer electronics are witnessing sharp upward momentum; much of the credit for it should go to local brands, led by Boat. With their affordability, trendy designs, and good quality audio products, Boat has achieved phenomenal speed in acquiring popularity in India. It is only getting noticed a lot more lately by investors, as evidenced by a share price in Boat constantly on the climb. We investigate the driving forces behind this trend, the market forces that shape Boat's course, and what the future may have in store for this amazing brand, given that an IPO by Boat is about to come soon. History of Boat: Revolutionizing Consumer Electronics in India Boat is a product of 2016 from the minds of Aman Gupta and Sameer Mehta, which started with audio products, headphones, earphones, and speakers. As the firm grew, it moved into wearables and other consumer electronics that are more targeted to India's young, technology-oriented audience. Boat managed to bridge the gap b...

  The Indian e-commerce fashion sector has been booming of late, with companies such as Myntra leading the charge. Myntra started off as a fashion-specific e-commerce platform and in time became a premier source for millions, thus turning heads and catching the fancy of investors. This increasing interest has particularly pushed Myntra Share Price upward. This article will analyze the major factors driving Myntra's shares upwards, recent trends it portrays, and what investment it holds for potential investors. Background of Myntra: A Fashion Powerhouse in India Myntra was launched in 2007, with a customized gifting platform and then as a full-fledged e-commerce fashion company. In 2014, Myntra was acquired by Flipkart, and the company is now part of a larger ecosystem that includes Walmart, which took a majority stake in Flipkart in 2018. Myntra has managed to dominate the online fashion space in India with millions of active users and an extensive catalog of brands through its de...